Understanding Key Marketing Concepts

• What is Branding Psychology?
• What is Marketing Psychology?
• What is Marketing?
• Why Human Connection is Key to Effective Branding

Marketing Strategy

• The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
• The True Why Test for Brand Strategy
• The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
• It’s Time to Accept Marketing and Strategy are One Thing

Entrepreneurial Marketing

• How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
• The Power of The Underdog Effect in Brand Storytelling
• Understanding The Real Product Market Fit
• Lessons in Brand Strategy from The Psychology of Boba Tea